MARKET ORIENTATION STRATEGIC CONSULTING LTD.
Professional strategic and marketing consulting
The Market Orientation Ltd. specializes in general business and marketing strategy consulting, as well as market research services. Our company develops solutions for Clients with the involvement of professionals who have strong academic and business backgrounds, including MGFÜ-certified experts, using scientifically grounded marketing approaches. Market Orientation Ltd. places particular emphasis on ensuring that its strategic recommendations are based on both primary and secondary market research findings.
Our colleagues treat it as a priority in every project to gain in-depth knowledge of the specific industry, profession, or organization in question, enabling them to deliver tailored solutions to our Clients. In addition to market research and consulting activities, our team often supports the implementation of the recommended action plans and participates in the evaluation of various programs. Our company is characterized by a strong culture of written communication: our consultancy reports, market research analyses, and other evaluations are prepared according to high-quality standards.
Learn more about our company, and don’t hesitate to contact us for further information.
Certified consulting firm for GINOP and GINOP Plus grant applications
Certified Consultant of the National Innovation Agency (NIÜ)
Market Orientation Ltd. is a certified consultant of the National Innovation Agency Nonprofit Ltd. (NIÜ) in the following areas:
Marketing and/or Sales Innovation Consulting
– Marketing consulting and brand development
– User experience (UX) evaluation and design
– Visual identity and graphic design
– Development of communication plans
– Communication and organizational consulting related to the implementation of customer relationship management (CRM) systems
– Defining tools to stimulate purchasing behavior
Organizational Innovation Consulting
– Optimization of organizational structure and activities/processes
– Advisory services supporting the organization’s digital transformation
– Executive and management consulting/development
What does NIÜ certification mean in practice?
Holders of the certification are authorized to provide expert services in line with their qualification within research, development, and innovation grant schemes that specifically reference the National Innovation Agency Nonprofit Ltd.’s (NIÜ) database of certified experts as eligible service providers. An example of such a program is the “GINOP Plusz 2.1.3-24” Innovation Grant, aimed at supporting the innovation capacity of SMEs.
NIÜ certification ID of Market Orientation Ltd.: NIÜ-SZM/015/2024
Our Consulting Values and Strengths
The Seven Core Pillars of Our Values
- Scientifically grounded marketing expertise
- Recommendations based on primary and secondary market research
- Deep immersion in industry-, profession-, and company-specific knowledge
- Hands-on involvement in implementation and execution support
- Excellence in written communication and documentation
- Solving complex business challenges through interdisciplinary approaches
- A flexible, dedicated team with broad professional expertise
Our consulting services
Our service portfolio can be divided into two main categories: one focuses on economic and management consulting, while the other covers technical and engineering consulting and design.
Business and Management Consulting
In the field of business and management consulting, we offer a wide range of services including market research, marketing strategy development, service quality and customer satisfaction assessments, product and service development, brand equity building, and employer branding. We conduct pricing strategy analyses, assist in the design of loyalty programs and CRM systems, and perform marketing communication audits. Our team develops and evaluates communication strategies, conducts organizational culture research, contributes to visual identity and design projects, and provides sustainability and CSR consulting. We also support Clients in managing generational transitions within their organizations. In addition to the above-mentioned services, we are open to engaging in other business, economic, marketing, and broadly defined social science research and consulting projects.
Technical and Engineering Consulting and Design
In the field of technical and engineering consulting and design, we conduct expert technical assessments, support production optimization and planning, provide assistance in measurement technology and quality assurance, prepare Clients for technical and process audits, and contribute to lean management development.
Our key strength lies in assembling expert teams with in-depth knowledge of the given field. These professionals bring comprehensive expertise to oversee, design, manage, and report on each project effectively.
References
The feedback of our satisfied Clients is our greatest reward. We are proud to achieve meaningful results while building strong, lasting relationships with our Clients. Take a look at some of our past projects, where we provided tailored solutions to partners from various industries. Discover how we supported them in overcoming unique challenges and achieving their goals.
Our diverse experience enables us to assist Clients effectively across a wide range of fields.
Our team
DR. ZOLTÁN FÜLÖP
CEO of Market Orientation Kft.
The key to the success of Market Orientation Ltd. lies in its expert foundation, ensured by a large and diverse team. Our colleagues bring expertise from various industries, enabling us to offer complex yet tailored solutions to our Clients. Alongside the CEO, they play an essential role in ensuring that every project delivers precise and professionally grounded results.
CONTACT
Get in touch with us if you would like to learn more about our services or are looking for tailored solutions for your business. We are happy to answer any questions you may have and work together toward your success.