We conduct qualitative and quantitative research—both exploratory and descriptive—in online and offline environments. For questionnaire-based data collection and analysis, we use specialized software (e.g., Qualtrics, SPSS, AMOS), which enables us to apply valid and reliable mathematical and statistical methodologies. In terms of primary research, we conduct surveys, in-depth interviews, focus group discussions, and netnographic analyses. For secondary research, we process and synthesize a wide range of sources—including academic studies, scholarly publications, industry reports, and professional articles from various social science disciplines—tailored to the Client’s objectives and needs.