Our marketing communication audit service evaluates a company’s marketing—or more broadly, general communication—activities based on a structured set of assessment criteria. This includes a detailed analysis of the alignment between goals, channels, tools, messages, and creative concepts/content across both online and offline platforms. The evaluation takes into account the company’s overall business objectives, competitive landscape, and the needs and preferences of both internal and external stakeholders. Following the audit, we outline the key directions for a strategy built on its findings and define the fundamental operational principles for the Client’s communication function.