Based on valid and reliable primary and secondary market research findings—and in close collaboration with key stakeholders of the Client organization—we undertake the development of comprehensive corporate marketing strategies. This process includes auditing the current marketing function, defining its operational principles, formulating clear goals and objectives, addressing key questions of target audience segmentation and positioning, and outlining both strategic and tactical marketing actions. To ensure effective implementation and future assessment of the strategy, we develop detailed timelines, budget plans, and—when required—forecasts for revenue and other key performance metrics.