As part of our employer branding process, we begin with an audit involving both current employees and potential candidates within the target employee group. Based on their needs and preferences, the perceived and desired values and benefits, as well as the company’s vision, activities, resources, and capabilities, we define the organization’s employer brand value. This brand identity serves as a strong differentiator in the labor market compared to other employers. Following this, we help the company ensure consistent operations aligned with the established brand value, continuously assess its appeal, and develop and implement the necessary managerial action plans.